Download PDF The Image, by Daniel J. Boorstin
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The Image, by Daniel J. Boorstin
Download PDF The Image, by Daniel J. Boorstin
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First published in 1962, Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for those who want to distinguish the manifold deceptions of our culture from its few enduring truths. 7 cassettes.
- Sales Rank: #7886070 in Books
- Published on: 1993-08
- Original language: English
- Number of items: 7
- Dimensions: 1.37" h x 6.71" w x 9.58" l,
- Binding: Audio Cassette
Review
Praise for Daniel J. Boorstin's The Image
“A very informative and entertaining and chastising book.”
—Harper’s
“A book that everyone in America should read every few years. Stunning in its prescience, it explains virtually every aspect of our mass media's evolution and seductiveness.”
—Jennifer Egan, Pulitzer Prize winning author of A Visit From the Goon Squad
“An engrossing book—sensitive, thoughtful, damning, dead on target and in most respects unanswerable.”
—Scientific American
“Excellent. . . It is the book to end all books about ‘The American Image’—what it is, who projects it, what effect it has at home or abroad.”
—The Observer
“A brilliant and original essay about the black arts and corrupting influences of advertising and public relations.”
—The Guardian
“Boorstin’s book tells us how to see and listen, and how to think about what we see and hear.”
—George Will
From the Inside Flap
First Published In 1962, This Wonderfully Provocative Book Introduced The Notion Of "pseudo-events" -- Events Such As Press Conferences And Presidential Debates, Which Are Manufactured Solely In Order To Be Reported -- And The Contemporary Definition Of Celebrity As "a Person Who Is Known For His Well-knownness." Since Then Daniel J. Boorstin's Prophetic Vision Of An America Inundated By Its Own Illusions Has Become An Essential Resource For Any Reader Who Wants To Distinguish The Manifold Deceptions Of Our Culture From Its Few Enduring Truths.
From the Back Cover
"An Engrossing Book -- Sensitive, Thoughtful, Damning, Dead On Target And In Most Respects Unanswerable."
-- Scientific American"entertaining, Acute, Stimulating, Timely, And Intelligent...A Brilliant Polemic About A Very Real Problem."
-- Saturday Review
"excellent...It Is The Book To End All Books About 'the American Image' -- What It Is, Who Projects It, What Effect It Has At Home Or Abroad." -- The Observer
Most helpful customer reviews
161 of 169 people found the following review helpful.
Credibility vs. Truth, Hero vs. Celebrity
By Panopticonman
"A celebrity is a person who is well-known for their well-knownness" -- an observation from this book that is one of the most often quoted bits of wisdom on the subject of celebrity, and deservedly so. But this is just one of many quotable observations made by Boorstin in this prescient, clear-eyed look at the beginning of the post-modern world. Written in 1962, this book has been mined by writers on modern society of every stripe: French postmods (who don't credit Boorstin), Neil Postman (who does). Though it suffers a bit from the outdated examples used to elucidate his points about the "Graphic Revolution" -- his line in the sand between the modern and pre-modern -- the book is so cogently argued that it rarely matters.
His main thematic device is to dichotomize pre-modern and modern/postmodern categories. For instance, in discussing celebrity he notes that the precursor of the celebrity was the hero. He explains the difference by saying that the hero was "folk" based, while the celebrity is "mass" based. George Washington was raised to the level of hero by the people for his deeds, his fame embroidered by them, cherry trees invented for him to chop down. On the other hand, celebrities -- the Gabor sisters to use one of his examples -- were celebrities before they even starred in movies. They were created by astute publicists and through their own knack of getting into the paper.
He actually starts his discussion about how the image has come to be substituted for ideals in his first chapter on the gathering and dissemination of the news. He notes the rise of the pseudo-event, e.g., the press conference, the press leak, the crafty reporter calling sources and playing their quotes off of each other until the reporter arrives at something he can call news. He notes that newpapers actually used to contain reportage on events, things that had actually happened that were not designed to be covered by the media. Crimes, he notes in his summary, are the almost the only kind of real news left. (This before the era of copycat murders).
A brilliant, insightful diagnosis of our image-laden world that still holds up after 40 years. The only thing that's changed perhaps is how accustomed we've gotten to the image and the extent to which we're now sold on authenticity by marketers. His discussion of Barnum as the precursor to advertising is worth the price of the book. His sections on public opinion polling, on public relations, on advertising are dead on, too. He also takes on the sociologists of the time for their "nodal" thinking, their bland concepts such as "status anxiety." No one is spared.
The twist the postmods put on Boorstin's observations is that they say they take delight in the artificiality of the image, the bricolage, the spectacle, etc. (A postmod may be best known for their too-knowing knowingness and celebration of deception). But Boorstin is actually concerned about the destabilizing effects of the acceptance of the standard of "credibility" (which has supplanted "truth"). Too, he's worried that the American image we project is not based on ideas or ideals, but only things, only images. He says at one point that folks in the developing world prefer not to be hammered with the look of all things American, that it makes us look shallow as compared to those societies which are based on ideas (like Communism was -- ironically enough because it was founded on materialism). And though our images and our things apparently won out over Communism, there is still something pertinent about this observation. Pragmatism may have saved us from the ravages of idealism that gave rise to facist movements in Europe, but it spared us so that we could look empty-headed, only interested in moving ahead, unquestioningly.
2 of 3 people found the following review helpful.
This was probably groundbreaking when it was written, in ...
By William Whyte
This was probably groundbreaking when it was written, in its observation of how many events in American life are things that are consciously created for effect rather than things that spontaneously arise. Though Boorstin was very much a conservative, his take, that the artifice of spectacle in America forces cynicism on the observer, mirrors a Marxist / Situationist analysis. The exception is where exactly the two analyses put the blame: Situationism sees it as a conspiracy; Boorstin sees it as something unfortunate that has arisen without any conscious agenda other than producing "content". Since it was written, the extent to which big events are stage managed has only increased (remember "Mission Accomplished", anyone?) and this book is unlikely to surprise anyone any more.
0 of 0 people found the following review helpful.
Five Stars
By jlbayles
Great purchase. Thank you.
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